Digital Marketing During COVID-19

Brands across the globe are slowly coming to terms with the power of digital marketing with the effects of Covid-19. Whether your brand has temporarily frozen on-ground activities or implemented remote working, adapting to digital platforms can be an optimal way to connect with your consumers in the times ahead. Here are some ways in which brands can leverage Digital Marketing during this pandemic.

  1. Enhance visibility

The Internet is the only place not quarantined for consumers. Brands should explore the realms of Social Media to build awareness, generate leads, determine how the market feels about you, and much more.

Source: Social Pilot 

  1. Connect with your customers

Always create an emotional connection with your customers. Creating content that interacts with consumers and makes them feel good is crucial in these challenging times. 

Source: Social Pilot

  1. Engage on Social Media

59% of consumers started spending more time on Social Media platforms during the pandemic to keep them entertained, connected, and informed. Assess this opportunity to double down on Social Media. Build trust with your existing and new customers. 

Source: ClickZ

  1. Be future-ready

Many companies that have transitioned online recently will remain online in the future. The relationships you build with consumers now will only strengthen your brand in a post-pandemic world.  

 Source: Hubspot

  1. Be Proactive

Companies in India, Italy, and Spain are leading the way with 73%, 71%, and 66% of their respondents making purchases through social ads. Consider investing in content warehousing and building strong SEO for your domains. 

 Source: ClickZ

  1. Bonus Benefit!

To add a little more something to your Social Media strategy contact us and let us help you make your mark!

Featured Interview

This interview was part of the CallumConnects series featured in The Asian Entrepreneur.

What’s your story?
I am an accidental entrepreneur with a fascination for human behavior.

I studied Psychology and was working as a school counselor, when I began accepting writing projects in my free time. What began as an extracurricular interest soon became a full-time occupation. Before I knew it, I had transitioned into a content writing role at a digital communications agency. Over the next few years, I worked with a number of exciting brands across various industries.

In early 2017, while talking with a friend, who was also an ex-colleague, we realised that our creative aspirations were aligned and that our skill sets were complementary — basically, we saw an opportunity for collaboration. The decision to set up a company came with apprehensions, but 3 years and 25 clients later, I can safely say that I’m on a journey I am happy to have chosen.

“As an agency, we cater to brands from multiple sectors, so no two days are ever the same.”

What excites you most about your industry?
This industry relies on vibrant talent from different walks of life — from strategists and developers to stylists and visual artists. It is exhilarating to witness the processes of these varied professions as they bring an idea to life.

As an agency, we cater to brands from multiple sectors, so no two days are ever the same. Besides, the digital medium is so dynamic, with channels, trends, and audiences evolving at an astonishing rate, the demand for fresh ideas and new perspectives is extremely high. While meeting this demand can be challenging, it also keeps the adrenaline pumping.

What’s your connection to Asia?
I was born and raised in India. I spent most of my student and professional life in Pune and Mumbai, respectively, before moving to Singapore in 2017.

Favourite city in Asia for business and why?
Singapore, for its impeccable work ethic and Mumbai, for its charged pace and bustling energy.

What’s the best piece of advice you ever received?
“A job well done is a reward in it’s own right.
This is a quote from one of my favourite books, “A Man Called Ove,” by Fredrik Backman, but I think the articulation resonates with me because it echoes what my parents have always tried to drive home.

Who inspires you?
I am inspired by a number of people, particularly the women in my family. I have had the privilege of growing up around courageous, resilient, supportive and independent minded women. It is from their lives that I continue to draw strength.

I also find inspiration in the books I read. I think books provide a vantage point that widens the range and depth of one’s observations and enables one to engage with unfamiliar viewpoints. This is not just true of factual narratives. A lot of fiction, too, is rooted in human experiences that are insightful and inspiring. Even the simplest stories are sometimes a testament to the endless potential of the human spirit.

What have you just learnt recently that blew you away?
That friends make amazing business partners! I can’t say if this is the exception or the rule, but I derive great motivation and confidence from the camaraderie I share with my co-founder. 

Another thing that has blown my mind, more recently, and almost literally, is the power of daily meditation. I used to be a “need-based” meditator, but meditating everyday over the last few weeks has made me realize the remarkable impact mindfulness can have, not only on one’s mental faculties but also on the experiences one attracts.

If you had your time again, what would you do differently?
I would trust my intuition and abilities more. I stuck to what I thought were my strengths and was hesitant to challenge myself for far too many years of my life.

How do you unwind?
I enjoy dancing. I am part of a dance team that trains every week and performs at local and international dance events. I also love reading books and find yoga very relaxing.

Postcard media

Favourite Asian destination for relaxation? Why?
Kovalam for its pristine beaches and delightful coastal food, and Koh Samui for its idyllic vibe and because it is a foot spa heaven! 

Everyone in business should read this book:
“Thinking, Fast & Slow,” by Daniel Kahneman.

Shameless plug for your business:
Postcard Media is a Digital Marketing and Creative Communication agency. We partner with brands to develop and sustain their digital marketing, corporate marketing and employer branding initiatives through our innovative solutions. Our services include:
– Social Media Marketing
– Digital Advertising 
– Content Strategy and Creation
– Branding 
– Website Development 

How AI, Machine Learning, and Data Science Are Disrupting Incumbent Industries

Technology is a tool that is invading all parts of our lives. We have personal internet machines in our pockets everywhere we go. The wide acceptance of technology allows companies and entrepreneurs to create easier access to goods and services that weren’t always available. At the same time, there are still miles to go before we reach an equitable society. It is also making difficult tasks such as insurance or mortgages incredibly simple, taking the daunting aspects away from smart financial decisions. 

Technological innovations are keeping companies on their toes. Industry giants who aren’t allocating resources to R&D or software development might need to start counting their days as entrepreneurs. Top tech disruptors build apps and software services that offer a better product than the incumbent industries. Complacency in today’s economy will spell disaster down the road. 

Insurance

Insurance has been around for an incredibly long time, and up until recently, we still had to talk to a sales representative to qualify and receive services. Now the process can be completed without talking to another human being. Many insurance providers have AI chatbots to guide you through the process. These chatbots take out the confusion, relieve us of the embarrassment of not knowing the jargon, and permit us to take our time looking at documents before signing our name. Lemonade—not the Beyonce album or the drink, but the online-based home owner’s insurance company—is stealing large pieces of the market in an industry that has seen little innovation in the past fifty years. The company’s mobile app developers create such a streamlined process a cave dweller could do it. 

Finding Qualified Candidates from Old Applications

Every day thousands of jobs are posted by HR reps only for them to receive hundreds of applications. A hiring manager at a large company will see hundreds of applications a week. Restless Bandit believes that companies can save time by revisiting old applications. Even candidates not selected for one role might be a good fit for a new position or still be interested in the original position if it becomes available again. Restless Bandit uses machine learning algorithms to analyze resumes and job descriptions to produce candidates who are well qualified to fill empty roles. Leaving this search to an algorithm is a cost-saving measure for HR departments.

The company’s machine learning algorithms have scanned over 100 million job descriptions and 300 million resumes to help global companies such as Adidas and Gannett. Their algorithms are altered by data scientists to improve outcomes and remove bias. You can become a data scientist by attending a top data science bootcamp

Taking Control of Our Health

Health experts have argued that technology is a detriment to our health by reducing our physical activity, looking at screens all day, and decreasing in-person social interactions. The combination of health sciences and computer science might help reverse the negative trends technology has caused. Mental health advocates are taking advantage of technologies to help us improve our overall wellbeing. The healthcare sector is growing and tech companies are riding that wave by offering ways to collect data on bodily responses and implementing better habits based on the results. There are hundreds of types of wearable tech that focus on heart rate, tone of voice, and blood pressure. 

The Covid-19 pandemic has elevated the use of teladoc appointments. The feature increases the number of patients a doctor can see and reduces travel as well as the risk of infection from other sick patients. It also takes less time than visiting the doctor’s office in person. We can take the doctor with us everywhere, using our mobile apps.  

Business Intelligence

More data is generated today than ever before, giving businesses and professionals more access to the drivers of their success. Proper analytics of datasets can help businesses leverage high impact decisions to increase revenue, cut costs, and set applicable goals. Seekify is helping companies and their clients align efforts to build successful relationships that benefit both parties. Seekify uses an algorithm to collect and organize data into useful data sets. Using these data sets to find trends helps companies build better business practices. 

You Can Be A Disruptor Too

We are only experiencing the tip of the iceberg of tech innovation. As technologies become less expensive and more readily available, innovation will reach more industries. You can be a part of the next wave disruption by learning the required skills to be a software engineer at a top coding bootcamp.  

The author, Artur Meyster, is the CTO of Career Karma (YC W19), an online marketplace that matches career switchers with coding bootcamps. He is also the host of the Breaking Into Startups podcast, which features people with non-traditional backgrounds who broke into tech.

5 Binge-Worthy Shows To Watch During Quarantine

 

We’re in the era of social distancing. As we stay at home with more time than usual on our hands, web series have gradually replaced most other sources of entertainment in our lives. So just in case you’re running out of content to watch or need some recommendations, here are some underrated gems from the realm of online streaming. 

Gullak (Streaming on SonyLIV) 

TVF (The Viral Fever) proudly lives up to its reputation of creating heartwarming content, with Gullak. Narrated from the perspective of a gullak (piggy bank), the show explores the dynamics of the Indian middle-class. The series chronicles the life of the Mishra family, who face everyday challenges that a quintessential middle-class family would face. Despite the challenges and imperfections, their love always shines through. The series follows an unconventional yet extremely endearing style of storytelling. This 5-episode series is a medley of emotions, learnings and laughter, all rolled into one. It’s definitely a treat to watch.

Barry (Streaming on Hotstar) 

Bill Hader and Alec Berg’s Emmy-winning dark comedy has been hailed as the new Breaking Bad by many critics—perhaps, rightly so. Barry will give you several glimpses into the darker side of human nature on one hand, and make you laugh on the other. The plot concerns Barry, a former US marine turned hitman who is hired to assassinate a member of an acting workshop but winds up falling in love with acting instead. Tempted to give up killing for his newfound love, Barry finds himself leading a dangerous double life. What’s on the cards for Barry? Watch to find out. You’ll be hooked, we promise. 

The Haunting of Hill House (Streaming of Netflix) 

Adapted from Shirley Jackson’s 1959 novel of the same name, The Haunting of Hill House strikes a completely different note from your regular, jump scare-y horror projects. The show unfolds the story of the Crain family and the terror that accompanies them through half of their lives. The family that moves into a Massachusetts estate in the early 1990s, find themselves confronting the tormenting memories of their past. To know what we’re talking about, wait till you watch the sixth episode. You’ll find everything that makes this series so scary, inviting and as creepy as the empty windows of the Crain property. Watch it for its unique casting, incredible direction and engaging storytelling. Super bingeable! 

This is us (Streaming on Hotstar)

This is Us is not only one of the lesser-known shows but also one of the best of recent times. Featuring an incredibly talented cast of Milo Ventimiglia, Mandy Moore, Sterling K. Brown and others, this brilliant family drama will manage to tug at your heartstrings effortlessly. The story follows the lives of the Pearsons and goes back and forth to showcase intricate details that make the characters who they are at present. Through its thought-provoking storytelling, this feel-good piece of art will change your perspective about family and relationships in a uniquely effective way. Watch it if you haven’t already, and get ready to experience all the feels! 

Upload (Streaming on Amazon Prime) 

From the vault of ‘The Office’ veteran Greg Daniels, Upload takes a look at the concept of the afterlife. The series is set in the year 2033, where life after death is a possibility. Technology has been invented for anyone who can afford, to upload their entire consciousness to an afterlife digital community. Everyone stuck in this digital afterlife can still interact with their living friends and family, and see what’s happening in the living world via giant screens.  The story follows Nathan Brown, an app developer, who meets with a horrible self-driving car accident. On his deathbed, Nathan chooses to have himself uploaded to his girlfriend’s luxurious virtual afterlife. Upload is a satirically brilliant take on the afterlife and capitalism—portrayed through Nathan’s experience. 

We may have to stay home for an indefinite period, but we hope these shows fill every second of your time. Enjoy watching them and also drop your recommendations in the comments below. 

Beyond Pride Month

Around the world, June is commemorated as Pride Month, in memory of the Stonewall riots that led to the queer rights movement in the US. Every year, Pride Month sees global and local initiatives highlighting LGBTQIA+ issues and acknowledging milestones in the history of the movement. It has also become a mainstream practice for brands to participate in this celebration with “pride-themed” logos, campaigns and promotions. And while this can be a tool to build awareness, it often ends up becoming yet another employer branding tactic that doesn’t necessarily benefit those that it’s meant to; come July, it’s back to business as usual with the promise of inclusiveness long buried and forgotten. 

So what’s the right way to go about it? How can cis-het people go beyond performative gestures, to offer sustained support and authentic solidarity?

Be it larger companies with proactive HR policies, smaller organisations wondering if they have the means to make a difference, or individuals wanting to be better allies — the 101 of true inclusiveness is listening to the voices that matter. There is no resource more insightful than people from within the community sharing their lived experiences; and a lot of them are using Social Media in powerful ways to share their stories, struggles and success. 

Here are some useful, reliable resources — a list of organisations and people using the digital medium to amplify the voices of queer-trans persons and those working in this sphere: 

Organisations and Collectives 

Repository of resources on queer affirmative mental health and affiliated issues, curated by the mental health practitioners and participants of MHI’s Queer Affirmative Counselling Practice (QACP) cohort. 

As a funding agency for innovative mental health initiatives, MHI focuses on making mental health accessible to marginalised persons and communities. Follow @mariwalahealth for insights on queer lives, issues and mental health.

Queer Feminist Resource Group working with queer women and trans persons. 

Nazariya works towards affirming the rights of queer people (LBT) by enabling an environment where their lived realities are non negotiable and inform the work and discourse of organisations and institutions. Read more

Organisation run by transgender persons that has contributed to the legal recognition of the transgender community in India. 

They continue to make milestone changes in the lives of transgender people through art. 

LGBTQ+ Allies Youth Network/Collective to educate, equip and empower adolescents and the youth of Manipur and North East India, through advocacy and capacity building services on health, education and sexuality.

India’s first archive of politicians supporting LGBTQIA+ rights. 

Located at the intersection of politics, queerness, and technology, they aim to push for accountability and transparency from our elected representatives. Check out State of the Qunion, their largest project so far. 

Student-run organisation working to create awareness about the issues faced by Indian LGBTQIA+ people around the world. Read more.  

Blog for LGBTQIA+ identifying people to share their personal stories. 

What began as a platform for LGBTQIA+ identifying folx from the South Asian subcontinent has now evolved into a space with diverse content from authors across the globe. Read more.  

Thought Leaders 

Shruti is a queer feminist psychotherapist. She is the Chief Advisor at Mariwala Health Initiative and part of the Queer Affirmative Counselling Practice (QACP) faculty. Her areas of engagement include mental health, gender, sexuality and human rights.

  • Trinetra Haldar Gummaraju 

After two decades of feeling like she had lived in the wrong body, Trinetra decided to change her social, legal and biological identity to match what her mind was telling her. Here, she shares her experience and talks about the importance of empathy and acceptance.

Follow @ind0ctrination

Social Communities 

Stories that counter queerphobia 

Archive of India’s queer history 

Community that raises awareness about LGBTQIA+ issues in India

Allyship is an ongoing journey — a continuous process of unlearning and relearning, of engaging with one’s own discomfort, questioning it and demonstrating solidarity through actions. So let’s look beyond the rainbows and unicorns and seek real change.   

 

 

5 Swiggy Campaigns We Absolutely Love!

Started in 2014, the food ordering and delivery startup Swiggy has emerged to become India’s most valuable food delivery platform within just 6 years from its inception. Starting out as a late entrant in an overcrowded market, the brand has carved a niche for itself by becoming a dynamic brand that connects with their consumers through short, relatable stories rooted in real consumer behaviour.

Speaking of the brand’s creative success, here are 5 Swiggy campaigns we absolutely love:

  1. #WhatsInAName

In a heart-warming video that struck a chord with millions of Indians, Swiggy’s #WhatsInAName campaign urged their users to acknowledge the unique identity of their delivery partners and to address them by their names. The video showcases an intriguing flashback about the delivery partner’s past and blends it in with the present day, wherein it has become a practice to address them simply as “Swiggy”. The video conveys a powerful message that these hunger warriors – like each one of us – have a name that they would like everybody to acknowledge.

 

  1. Voice Of Hunger

Swiggy’s innovative campaigns have proved to be a gamechanger in the brand’s onward success and boosted its following on the digital platforms. Through an indigenous Voice Of Hunger campaign using Instagram’s audio note feature, they challenged the users to create sound waveforms in the shape of different food items and send them via direct messenger to the brand’s Instagram. As a reward to their consumers, the brand handed out a year’s worth of food vouchers to the users completing the five-day challenge. The challenge received more than 10,000 entries a day during its run, making it one of their most well-received campaigns till date.

 

  1. Swiggy Karo, Phir Jo Chahe Karo!

Some of Swiggy’s best work came in during IPL 2018. The platform’s witty campaigns with simple storylines and minimum dialogues became a rage. A 20-second spot highlighting the brand’s ‘Swiggy Karo, Phir Jo Chahe Karo’ campaign was one of the best from the series. A middle-aged man orders just one piece of gulab jamun from Swiggy and pops it in his mouth without his wife getting to know about it. The ad has no dialogue between the characters but with endearing expressions from the actors and running commentary on TV during a cricket match, it sends across the brand’s promise to deliver even the smallest order to their customers. The narrative focusing on how Swiggy brings convenience in the lives of the consumers reigned over the hearts of people.

 

  1. Swiggy Stores

Continuing its creative spell, Swiggy unveiled its latest venture – Swiggy Stores, a delivery system designed to instantly deliver anything you need from any store across your city. The brand promoted this service through a series of campaigns that portray relatable situations when you really need something but just can’t leave your home to get it.

 

 

  1. Changing the Way India Eats

Back in 2018 when Swiggy was emerging as one of India’s popular online food delivery services, they rolled out one of their first TV campaigns to strengthen their presence beyond the digital platforms. As part of the campaign, Swiggy came up with five spots showcasing different occasions like a house party, cooking gone wrong, parents out of town, unexpected guests and game nights, when people order food.

 

So, that was our take on some of the most loved Swiggy campaigns of all time. Tell us about your favourite Swiggy campaign in the comments below.

– Chirag Shetty

5 Bang on Diwali Campaigns

Ah! Diwali…the festival of lights, sweets and awesome brand campaigns! That’s right; Diwali hits the motherload when it comes to creative communication. Brand creativity is really pushed to its finest limits – All those hours spent ideating for a creative brand-centric campaign do pay off, as you can see with the five campaigns we’ve chosen from last year.

  1. Canon

Reminding us to shift the focus of our Diwali celebrations from ‘me’ to ‘we’ is this ingenious campaign conceived by Canon.

The festive season is always looked at as a time of happiness and enjoyment, Canon encourages its customers to magnify their Diwali celebrations by focusing more on giving rather than receiving.

Posted across all social media platforms with the hashtags #ShiftYourFocus and #SpreadTheFestivity Canon’s campaign takes us through a number of causes one can give to, to spread the festivity.

  1. Coca Cola

Trust Coca Cola to always deliver a heart-warming connect to their campaigns. Their campaign ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’ aims to connect cultures in this time of festivity, through a heart-warming one-minute video. Coca-cola’s approach to Diwali as being a time for cultural harmony is what gives this message an edge and makes it memorable for many.

  1. Oppo F9 Pro

Oppo integrates their brand message into their campaign with subtlety, reminding us that the best Diwali gifts are the ones that keep us connected. In four and a half minutes, Oppo manages to weave a touching tale about a mother and her adoptive daughter. We loved the positive way in which Oppo has approached the discourse around adoption, giving us a message that families are not made by blood, but by bond and acceptance.

  1. Saregama

Saregama’s #ShorYaSangeet Diwali campaign shows us how a social message coupled with ingeniously understated product promotion makes for a great campaign. This campaign urges people to be considerate of the safety of not just aged people, but also of animals, bringing a humane touch to Saregama’s product.

The ad’s use of an old couple’s home, an Indian dog-breed and old Hindi songs brilliantly brings a little nostalgia and an Indian cultural connect to their brand.

  1. Vodafone

A simple message reminding us to take our Diwali celebrations from the mobile screens to experiencing it ourselves is Vodafone’s #LookUp campaign. This video underlines how technology has gripped us and distanced us from the true warmth and essence of Diwali, but finally ends on a happy, positive note.

Turns out some of the best Diwali brand campaigns are not only ones that are brand centric but also ones that help us attain a new perspective on how we celebrate our Diwali, which is exactly why this campaign makes it to our list of 5 best Diwali Campaigns of last year.

 

– Donna Amo

 

Milk Teeth

Rating: 5/5

A few chapters into Amrita Mahale’s Milk Teeth, you are caught between the urge to race through the book and the need to ration your reading for fear of finishing it too soon. It isn’t often that a debutante delivers such a deeply immersive story, that too in a voice so rich and nuanced.

Milk Teeth begins like a light hearted rom-com, introducing you to childhood friends, Ira and Kartik, co-habitants of a modest residential building in Matunga. Gradually, though, the plot gathers gravitas, delving into tempestuous relationships, unearthing dark secrets, throwing moral predicaments your way – all against the throbbing, immutable spirit of a city that’s become many a writer’s muse – Bombay!

The story strolls through the city’s palatial structures, dives into its underbelly and emerges to reaffirm the multitude of contradictions, the plurality that is woven so inextricably into its identity. Each character offers a different lens to view the same city through. Ira’s job as a journalist on the civic beat keeps her firmly rooted to reality- to the chaos of local train commute, to the woes of domestic drudgery, to the effort that just keeping one’s head above water (quite literally, sometimes) could demand, in a city like Mumbai.

It is no wonder then that she is drawn to the erudite Kaiz. With his incisive eye for the city’s landscape, fascination for its architecture and ability to place it in a historical context, he is at once a culmination of her intellectual aspirations and a mirror to her insecurities. Kartik, on the other hand, is the most conflicted character in this story. While he enjoys a position of brazen privilege in some walks of life, another part of his world is in absolute tumult. His constant inward tussle to ward off the inevitable is starkly contrasted by his indifference to rein in situations that are in fact in his control.

The real conflict, however, is stirred by the depth of Mahale’s writing, for even as her characters clash, falter, raise hackles, you struggle to choose sides; that is the extent to which you are able to empathise with each of their individual lives and stories.

With this debut novel, Amrita Mahale has set the bar ridiculously high – not just for her own self, but for every other contemporary author aspiring to write Fiction.

-Mitali Bapat

Image Courtesy: www.amazon.in

 

 

Travel with a Twist

They say that “Travel Makes The Heart Grow Fonder,” but in this digitally-led environment that we live in, it seems like our hearts grow fonder just by scrolling through our screens. A thrilling adventure here, a beautiful setting there, all experienced through a picturesque phone screen, has made the concept of travelling so personal and intimate. Remember those computer wallpapers that made us to dream of a getaway ever so often? Well, it seems like now we’re smitten and inspired by people instead, who bring us enticing experiences and striking snapshots in just a click.

Thanks to them, we get bitten by the travel bug and influenced in so many positive ways. And so, we’ve rounded up our list of favourite Travel Influencers a.k.a Digital Nomads who make venturing into the unknown so alluring!

  1. Shivya Nath – The Shooting Star

Image by Shivya Nath

This fierce lady right here quit her corporate job to travel the world. Sounds inspiring, doesn’t it? She says, “It was impossible to tame my cubicle-bound soul, I quit my job with the dream of travelling the world on my own terms.” And she did! As you scroll through her blog or Instagram you’ll see the spellbinding mountainous beauty of India to captivating streets of cherry blossom-filled Japan! She has also been location independent since 2013 and claims that the road is her home now. Apart from just posting pretty pictures, one can always find a takeaway on her blog. From gaining tips on how to save for travels to how one can manage visas smartly, Shivya gives you a 360-degree guide to traveling the world, on your own terms of course!

 

2. Anu & Pavan – Hungry Travellers

Image by HUNGRY TRAVELLERS

Anu, Pavan and cute little Kabir bring you travel adventures with a delicious twist. They bring you their experience one step at a time, one bite at a time and one place at a time. These foodies cum travellers’ vision was to build a community of like-minded people who share the same passion when it comes to food and travel. They launched their own café named ‘Hungry Travellers Café’ that serves earthy food with a touch of warm rustic décor. Being parents of a two year old, they also have some tricks up their sleeve, when it comes to travelling with a toddler. So if you have one of your own, you know who you need to stalk! If you’re looking to scout some perfect places for food all over the globe, head to their blog as they detail out every restaurant in every city that’s loaded with deliciousness.

 

3. Siddhartha Joshi – The Wanderer

Image by Siddhartha Joshi

He uses the hashtag #SidTheWanderer and trust us when we say it’s aptly put because as soon as you scroll through his feed, you seem to have wandered away into his inspiring escapes. Rated as one of India’s Top Travel and Living Blog, his space not only encapsulates artistic imagery but also covers travelogues, travel tips, photography tips, and travel videos. His dreamy feed makes you want to book your tickets right away and let’s not forget that his portrait-clicking-flair is quite heartwarming to look at as well. If you’re looking to transcend into a magical space in a World Without Borders (as he rightly believes in), this one’s your inspiring go-to!

 

4. Joshi Daniel

Image by Joshi Daniel

Vibrant setting, enticing snaps and perspective photography is what makes Joshi Daniel a favourite. His passion lies in capturing images of people he’s intrigued by – their stories, faces, cultures, lifestyles etc. A true nomad, Joshi trots down any street to get that perfect click. With several accolades bestowed on him, he truly captures moments with a creative edge. With a burst of colours and spaces, one can scroll through his feed endlessly. See the world through his eyes as he takes you on a journey that’s filled with story-telling and inspiring photography.

 

5. Prasad NP – Desi Traveler 

Image by Prasad Np

Having had enough of his desk job, Prasad realised that he had to stop running the rat race and start travelling, and boy, aren’t we glad he did! His travel stories fare quite differently as there’s always a personal element attached to each of them. He believes in not just showcasing the places, but also the human element in them. His travel blog features almost every state in India that he has explored, to full glory! With his fascinating Instagram feed, one can say that he brings food, people and places together quite effortlessly. If you’re looking to plunge into the authentic Indian world with a Desi twist, your search for an inspiring travelogue ends here. ­

And there you go, this World Tourism Day is dedicated to celebrating those wild souls that run on the fuel of passionate traveling and unfold adventures of nature’s beauty whilst inspiring us to take that picturesque leap!

A Rhyme for a Reason

It’s the auspicious occasion of Ganesh Chaturthi,
a day that ushers in much joy and piety,
As the festive spirit begins to spread,
let’s make a promise to our Bappa beloved..
Let’s keep our environment safe and clean
and welcome Bappa to grace the scene.

The oceans too are His abode,
Tainting them is something we cannot afford.
Let’s try to celebrate pollution-free,
Have you heard of the idol that becomes a tree?
Music is part of Bappa’s “thaat,”
but He cringes at the deafening decibels of “Zingaat!”
So turn down the volume, noise is no fun
Instead, let aartis rule this season.

Festivities have their own special charm
They can be enjoyed without causing any harm
So round up the family, get in the festive mood,
And don’t guilt-trip yourself for binging on good food!
Make sure you get your fill of yummy modaks,
then rejoice to the rhythm of taasha-dholaks!
Forget all your worries, fling your problems away,
and join us to say, “Bappa Morya re!”