Brands across the globe are slowly coming to terms with the power of digital marketing with the effects of Covid-19. Whether your brand has temporarily frozen on-ground activities or implemented remote working, adapting to digital platforms can be an optimal way to connect with your consumers in the times ahead. Here are some ways in which brands can leverage Digital Marketing during this pandemic.
- Enhance visibility
The Internet is the only place not quarantined for consumers. Brands should explore the realms of Social Media to build awareness, generate leads, determine how the market feels about you, and much more.
Source: Social Pilot
- Connect with your customers
Always create an emotional connection with your customers. Creating content that interacts with consumers and makes them feel good is crucial in these challenging times.
Source: Social Pilot
- Engage on Social Media
59% of consumers started spending more time on Social Media platforms during the pandemic to keep them entertained, connected, and informed. Assess this opportunity to double down on Social Media. Build trust with your existing and new customers.
Source: ClickZ
- Be future-ready
Many companies that have transitioned online recently will remain online in the future. The relationships you build with consumers now will only strengthen your brand in a post-pandemic world.
Source: Hubspot
- Be Proactive
Companies in India, Italy, and Spain are leading the way with 73%, 71%, and 66% of their respondents making purchases through social ads. Consider investing in content warehousing and building strong SEO for your domains.
Source: ClickZ
- Bonus Benefit!
To add a little more something to your Social Media strategy contact us and let us help you make your mark!