Content, Digital Marketing, Postcard Media, Postcard TalkOver, Social Media, Topical

Diwali Campaign Talk over

Every brand needs a story that resonates with its audience. As Diwali approaches, many companies have come through with advertisements that highlight various aspects of the festival of lights, from the tales that come from it to highlight the lesser-seen aspects of it.

In this TalkOver, we’ll discuss some of our favorite Diwali campaigns. Marketers highlighting what we love about marketing!

Today we will explore brilliant Diwali campaigns from Luminous and Real Fruit Powers conceived by our very own team! Discover how these ads struck an emotional chord by embodying the festival’s deeper meaning. Let’s get into what exactly made these ads brighten our day.

Luminous

Since they are a company that deals in lights and electricity, the expectations for Diwali campaigns from Luminous are high, and they definitely met them this year. The story is simple, brought to life by well-done shots and metaphorical language, exploring how Diwali isn’t just a festival, but a day of hope for a better future.

The ad follows a driver working for a wealthy family. On Diwali, he has no time to be there in person for his own family, pausing only to make sure his house has a light, not for celebration, but for education. He must make sure his daughter receives all the support possible to become a doctor. He toils endlessly and his struggles are rewarded by a Diwali bonus by his employer; the gift of light. This time, both for celebration and education. A straightforward story, but 3.5 million views in merely a week shows the importance of including stories that have a bit of everything associated with Diwali.

The campaign stressed the importance of family, ideals of sacrifice, and generosity, and brought a fitting ending of a happy daughter looking up at recently installed Diwali lights, brightening her face. Those lights weren’t just a moment of happiness but resembled an entire world of possibilities.

Real Fruit Power

Whereas Real Fruit Power also won the hearts of 8.9 million viewers. In the heartfelt Real Fruit Power advertisement, a dedicated constable goes above and beyond, delivering Diwali hampers to his colleagues and commissioner while skipping his lunch upon a call from his superior.

While everyone relishes being home during Diwali, Alok has no off and he is supposed to serve the night shift, After delivering the hampers and completing his task he briefly visits his family, leaving them unaware of his duty-bound absence. His joyous children and wife look forward to celebrating Diwali with Alok but little do they know that Alok won’t be able to, saddened by this he’s interrupted by a doorbell – it’s his Madam Sir.

Worried, Alok questions if he missed anyone, but Madam Sir smiles and says ‘Jo humari greetings sab tak pohochata hai uske liye real greetings to banti hai’ emphasizing the significance of reaching out to those closest to us.

The ad’s core message urges acknowledging and caring for our closest aides, reminding us amidst gifting loved ones that those who truly support us also deserve recognition.

This Diwali, extend gratitude through Dabur Real Greetings, sharing the gift of fruit nutrition with those who genuinely care.  Real Fruit Power ad profoundly resonates with its audience, imparting a touching message likely to linger in the hearts of viewers.

Conclusion

Both campaigns deliver a strong yet touching message to the viewers, prompting their emotions to take action for the welfare of others.

These ads are exactly why we choose to be marketers. They go beyond Diwali being a single day and expand it into something that can ignite a flame in people to not only achieve their goals but also share their humanity. A feeling everyone needs.

Choosing a winner between these two campaigns is hard, but watching them was a pleasure. What do you think? Let us know which campaign lit up your day!

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The Talk Over – Aastrika and Philips

Every brand needs a story that strikes a chord with its audience. There are so many exciting marketing campaigns and commercials that not only help brands sell their products but also capture hearts through heartwarming stories. The TalkOver brings you some of our favorite campaigns of all time, told through our team members’ perspectives.

This TalkOver, we dive into Women’s Day campaigns, bringing in our top picks from Phillips and Aastrika Midwifery Centre created by yours truly! Get ready for an exciting breakdown of some inspiring campaigns.

Read on to uncover the heartwarming ways these two campaigns have promoted Women’s Day.

Let’s go!

Philips | #ExpressYourWay

Philips India launched a new campaign, #ExpressYourWay. The campaign is a special initiative to celebrate the multifaceted personality of a woman, especially her role as a mother. The aim is to inspire and encourage all mothers to embrace their transformation and continue to be strong and amazing women.

The quirky stand-up act featuring Neha Dhupia, in my opinion, delves into relatable anecdotes about motherhood, highlighting the challenges of the journey. The campaign’s main message is that there is no right or wrong way to parent; there is only one way– your way.

The campaign is a heartwarming tribute to the journey of motherhood, emphasizing the importance of embracing imperfections and unconditionally loving oneself. The advertisement is relatable, genuine, and empowering, making it an excellent initiative for International Women’s Day.

Aastrika Midwifery Centre | #LittleStepsOfChange  

As a marketing agency, we have had the pleasure of working with Aastrika Midwifery Centre. We recently launched a campaign that successfully establishes AMC as a significant contributor in the maternity care sector that is focusing on empowering women through their birthing journeys. The campaign aims to raise awareness of the many little decisions and actions that can impact a woman’s birth experience, including the use of birth plans, working with doulas, receiving respectful labor support, engaging in skin-to-skin contact, and accessing postnatal care.

It focuses on the importance of the little things that contribute to a positive birthing experience. It features clients talking about the little things that made a huge difference in their birthing journey, and a collaboration post with Aastrika Foundation highlighting the importance of the little steps.

Overall, I believe this campaign focuses on small but meaningful details, like a commitment to improving the holistic birthing experience and promoting a sense of calm and comfort for expectant mothers. The creative execution is engaging and interactive, and the client highlights add credibility to the campaign’s message.
Both campaigns hit home by amplifying important messages that need to be heard especially on International Women’s Day. What do you think? Feel free to tell us your thoughts! You can reach out to us on any of our social media handles, our DMs are always open. 😉

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The TalkOver: Nutella and Swiggy

Every advertisement campaign is designed to bring the audience closer to the brand, create a connection with them, and increase their recall value. 

We bring you The Talkover; this festive season, we’re talking about two Christmas campaigns that has really got us in the holiday mood.

Today, we are gushing over two of everyone’s favourite brands: Swiggy, known for its quirky, witty, and fun advertisements, and Nutella, known for its appetising, sweet, and warm content. 

Read on, and tell us which campaign is your favourite. 

Swiggy’s – Santa Open To Work Campaign

Swiggy has always created clever, humorous campaigns that struck a chord with people’s emotions. And their  #SantaOpenToWork campaign was precisely that. The campaign was a clever way of illustrating how gift-givers, like Santa, can outsource all of their delivery responsibilities to Swiggy Genie and start looking for other jobs.

It was a refreshing perspective on the holiday season. The main idea behind the campaign was to show how Swiggy Genie can take care of all deliverable orders, giving people time to do a lot of other things.

The advertisement showed Santa reaching out to thousands of potential employers via LinkedIn, internet ads, emails, business cards, posters, and even a video CV in order to find a new job. As part of the campaign, Swiggy made Santa’s fliers and business cards with a QR code with their Genie and Instamart orders. So, when someone scans the QR code, it will take them to a YouTube video of Santa discussing his resume like a pro. Swiggy also distributed unbranded tear-able posters across offices in order to target employers directly. They did this so that office workers could tear out the contact information and share it with each other and their HR departments to see Santa’s video CV online. They also made digital ads where people could view Santa’s video on different social media platforms. 

All of these small details made the campaign successful. While Santa is #OpenToWork and trying to find a job, Swiggy Genie is #OpenToDeliveries and spreading smiles! 

Nutella – Nutella With Love 

Nutella’s #NutellaWithLove campaign was launched to spread love and make the holidays more special. Nutella always tries to interact with consumers across India through their digital and traditional marketing techniques, bringing joy to the celebration.  

The advertisement, created for the Christmas campaign, focused on uniqueness and encouraged Nutella lovers to craft, share, and surprise their loved ones with personalised Nutella jars during the holiday season. 

The brand introduced energetic and loving Ranveer Singh as their Secret Santa, whose Nutella obsession is no secret to anyone. 

Through an exciting digital contest, the brand provided a platform for all Nutella enthusiasts to get their personalised wishes on Nutella jars and Christmas hampers. To do that, customers, had to visit the Nutella website, create a Nutella recipe, and share it on Facebook or Instagram with the hashtag #NutellaWithLove. A Nutella hamper was given to the top 25 most loved recipes.

Along with personalisation and consumer engagement, the brand also created a unique experience for Nutella fans by giving them access to limited-time collectible Christmas packs which were available in 350-gram variants with a QR code that redirected them to discover all the Nutella special content, like – DIY, Nutella recipes, and up-cycling tutorials, by simply scanning the QR code on the jar. Nutella lovers could choose their favourite Christmas dish with Nutella, bake it with love, and share it with their loved ones. 

In the end, both campaigns did an amazing job of leveraging social media platforms. While Swiggy took a witty turn to introduce its delivery services and made everyone smile with Santa’s wholesome video resume, Nutella went ahead and interacted with the customers by customising personalised Nutella jars for them. 

All in all, Christmas campaigns are known for spreading smiles and joy. So which Christmas campaign made you smile more: Swiggy or Nutella?

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The TalkOver: Cadbury vs Coca-Cola

Every brand needs a story that strikes a chord with its audience. There are so many exciting marketing campaigns and commercials that not only help brands sell their products but also capture hearts through heartwarming stories. The TalkOver brings you some of our favorite campaigns of all time, told through our team members’ perspectives.

However, we’ll let YOU be the judge of it. Read on and tell us which is the better campaign according to you.

This time on the TalkOver, we’re gushing over these Diwali campaigns that have gotten everyone talking. On Team Cadbury is Jo, who picks Cadbury’s Diwali campaign while Kunika, on Team Coca-cola, picks Coca-cola’s Diwali campaign.

Let’s go!

Cadbury – Not just a Cadbury Ad

Cadbury Celebrations | Not Just A Cadbury Ad

Cadbury has always been a household name around the Diwali time and so have their ads. Their ads are relatable and connect with their audience instantly. This campaign however, connects with their audience on a whole other level! The Not just a Cadbury Ad campaign, starring the legendary actor– Shah Rukh Khan, (to me, that’s already a win) was released in Diwali, 2021 and conceptualized and executed in collaboration with Rephrase.ai, Ogilvy and Wavemaker.

The ad follows Shah Rukh Khan talking himself up with all the new things he’s bought for Diwali from the local shops around him and urging the audience to do the same. What’s special about this ad is that it was simply a template for any small business to use. With AI, businesses could have their products advertised by Shah Rukh Khan! Again, that’s a win in my books. But we have numbers to back this up!

The technology and thought behind this campaign was so unique and never done before, that these results seem inevitable–

  • 105k users logged on to the NotJustACadburyAd.com to create their own ads
  • 139k different versions of the ad were created and shared through social media

There isn’t a person in the country who wouldn’t have felt the repercussions of the pandemic. The Cadbury campaign resonates with its audience because of its honest intention to genuinely do some good. Be it the consumer or a business owner, the Cadbury campaign gives a glimmer of hope that drives a post-pandemic Diwali.

Not Just A Cadbury Ad, like its name, was aimed to look out not just for the identity of the brand but also for the many other businesses that went unidentified and unappreciated after the pandemic. The ads pushed for a good cause by helping lift up local shops, and is overall a well thought out campaign.

Coca-cola – Milke hi manegi Diwali

Coca-Cola | Follow the bottle

Coca-cola has always been synonymous with greeting guests in Indian households, more so on festive occasions like Diwali gettogethers, visits, parties, etc. (which usually happens when friends and family meet, in person). Coca-cola’s latest Diwali Campaign, ups this a notch by encouraging people to not just ‘greet’ but also ‘meet’ to celebrate Diwali. 

The best part of the campaign is the one-of-a-kind tech-driven packaging update which PROMISES/guarantees to bring people closer, much like depicted in the commercial! A special Bluetooth-enabled locked cap, that is programmed to open only in the presence of the sender’s mobile phone. A smart idea symbolizing an emotional promise made to meet in person.

The Campaign ad follows a young man working alone late at night, responding to various text greetings with happy emojis while looking pretty exhausted in reality. This is when he happens to see a Coca-Cola bottle attached to a red ribbon. He grabs a hold and follows the ribbon until he arrives at a Diwali party, reunited with his family to celebrate Diwali.

This is also specially impactful given this is the first Diwali after the pandemic when people can freely travel and meet their family without any fear of infection, breaking the two-year long period of ‘virtual greetings’. 

The campaign worked because it pulled on just the right strings of nostalgia and friendship. The audience feels the need to go a little over the top just to make meeting, after a whole pandemic, that much more special.

Overall, Coca-cola’s #MilkeManayengeDiwali 360-Campaign spoke for the whole Indian demographic celebrating Diwali this year in the physical presence of their families and loved ones. As promised by the creative masterminds behind the campaign, the ad provided a positive nudge for people to come closer together WITH a chilled coke, of course! 

In closing, both campaigns hit home in very different ways. While Coca-cola manages to rekindle friendships and bonds in the post-pandemic era, Cadbury manages to bring hope to businesses that struggled. Both campaigns brilliantly make use of tech in positive and innovative ways, pulling at your heartstrings. It’s tough to decide which brand did it better, so let’s just say Shah Rukh wins.

Which brand do you think aced their Diwali campaign? Are you on Team Coca-cola, Team Cadbury or Team Shah Rukh like us?

World Podcast Day
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4 Podcasts You Need to Listen to this World Podcast Day

Binge watching a show or doing a movie marathon may seem like good ways to wind down over the weekend. But, the winding down need not be saved just for the weekend. Podcasts are a great way to relax even when you’re on the go. Besides, podcasts can also be a valuable source of information.

Over the past couple of years, we aren’t the only ones who have absolutely enjoyed listening to podcasts. The podcast scene has been booming with so many new creators to choose from, especially in the Marketing and Media fields. So, this World Podcast Day, we’re celebrating some of our favorite episodes that could help you learn something new, motivate you to do more or maybe just help you calm yourself!

  1. Advertising is Dead.

Advertising is Dead is a weekly podcast hosted by Varun Duggirala. Varun delves into all things media, startups and brands with fresh insights and new takes. The podcast often brings on experts in the industry that make for riveting discussions.

Episodes we recommend:

In this episode, Varun speaks with Rishabh Sharma– Head at TwitterNext India. They discuss the India Twitter Trends report and highlights. Rishabh Sharma delves into the trends in detail and even takes you through the research process.

Here Advertising is Dead brings on Manish Pandey– Content Strategist, Photographer and Consultant to discuss the ever evolving creator/influencer scene. The episode discusses experimenting with content creators like Ranveer Allahbadia, Prajakta Koli, Bhuvan Bam, etc, optimizing content and many useful insights.

  1. Founder Thesis

Founder Thesis by ThePodium.in, is a podcast hosted by Akshay Datt. Akshay is a serial entrepreneur and a LinkedIn Micro-influencer with a fascination for people who disrupt the norm. The Founder Thesis podcast talks about just that. The podcast discusses the stories of many successes and failures, and of hardworking entrepreneurs who have made a mark.

Episodes we recommend:

The episode delves into a candid conversation with Malika Sadani and Mohit Sadani, the founders of The Moms Company– a Mom and Baby Care brand. They discuss the journey of building The Moms Company as well as the fundamentals of building a contemporary brand.

  1. The Seen and The Unseen.

Hosted by Amit Varma, The Seen and The Unseen gets its title from a popular essay written by Frédéric Bastiat. Much like the essay, the podcast discusses the intended and unintended consequences of public policies on society. Later the podcast delves into in depth interviews on philosophy and thought with multiple guests.

Episodes we recommend:

Though all of the episodes on the podcast have a lot to offer, we recommend this one. In the episode Amit interviews Nishant Jain, a.k.a Sneaky Artist on his journey as an artist. Nishant Jain also discusses his insights and thoughts on the current creator economy.

  1. The Social Pros.

The Social Pros Podcast is one of the most popular marketing podcasts in the world. Created by Jay Baer and Adam Brown, Social Pros gives you valuable insight into the marketing world by inviting real people in the social media world to give you the inside scoop.

Episodes we recommend:

In this episode, José Avila– Customer Engagement Transformation Lead at Sanofi, takes center stage to discuss breaking out of your comfort zone within Pharma. He talks of wanting to make the Pharma landscape more transparent and helpful to customers. This episode is packed with helpful tips and genuine advice that could help you with your own media strategy.

Taking the Road Less Travelled
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Taking the Road Less Travelled

The world came to a complete standstill after the most unanticipated global pandemic. Since then, we’ve seen a myriad of changes in our last two trips around the sun. The pandemic has slowed down life, bringing a newfound sense of responsibility and love for our earth. The need for an adventure and to get lost in a strange, new place is urgent.  All we need are a couple of tour guides to help manifest our nomadic dreams. 

So, as a part two to our list of favourite bloggers, we’re sharing with you some more creators that have evolved with the times and celebrate their love for what the earth has to offer. Responsibly, of course.

  1. @honey.imm.home

Image by @honey.imm.home

If you haven’t heard of them already, ‘Honey I’m Home’, or @honey.imm.home on Instagram is a travel vlogging couple named Atulan and Divesh. Having met at dance class, their love for each other slowly grew to a point where finally they decided to pack their bags and take to the road. They created their travel vlogging adventures on their very first trip to Goa and have been doing it ever since. Honey I’m Home celebrates their love for travel and each other. As queer men in a country so hostile to the community, Honey I’m Home gives a sense of hope and safety to queer folk who wish to travel and live candidly.

  1. @travelpilgrimage (sustainable travel and living)

Image by @travelpilgrimage

Aishwarya a.k.a @travelpilgrimage on Instagram, is an Instagram travel influencer. Recently having moved to Toronto, Aishwarya identifies as an eco traveller. She takes her time as she goes through different cultures and landscapes and her Instagram is an archive of her memories. She believes in slowing down otherwise fast paced travelling, promoting the idea of a calm, relaxed way of living. Along with the breathtaking sights of the northern Indian mountains, @travelpilgrimage is also a writer and often posts the poetry she has written throughout her adventures.

  1. Workaway (volunteering, culture exchange, language exchange, work exchange tourism) @workawayinfo

Image source @workawayinfo

The idea of slowing down life, especially tourism, is one that is currently resonating with a lot of folk. WorkAway.info is a network that has been making this possible and creating attainable travel goals. WorkAway connects people who wish to travel and explore different cultures with hosts who need help building their businesses or simply just need a helping hand. With little to no money, travellers can learn languages, explore cultures in exchange for handy work or creating art and many other fun activities. @workawayinfo on Instagram, chronicles the adventures of many people as they work away from home, exploring paradise in every corner of the globe.

  1. @kipepeoindia (sustainable tourism)

Image source @kipepeoindia

@kipepeoindia is an Eco Tour Agency based in North East India. They help transport you into the very unexplored and underrepresented regions of Bhutan and The North East of India. Their Instagram takes you through the nooks and crannies of some of the most spectacular landscapes and cultures. Kipepeo creates unique experiences in socially responsible ways, educating explorers on the communities through immersive treks and camps. They celebrate adventure and exploration through means that are safe and protective of the environment and cultures. *aggressive starts packing*

  1. @thehottestmowgli (animal rehabilitation)

Image source @thehottestmowgli

Abhirup Kadam a.k.a @thehottestmowgli on Instagram, is a wildlife influencer. Like his username, Abhirup is truly a character taken right out of The Jungle Book. He is a wildlife enthusiast who travels the world looking for creepy crawlies all over. Closely working with reptilians and animal rehabilitation, @thehottestmowgli is also the CEO of MARA (Maharashtra Animal Rescue Association). Abhirup is as offbeat as it gets, showcasing his love for reptiles and travel. He also shares this love for animals by conducting immersive and informative experiences for people who want to know more. Abhirup is slowly helping people learn and develop empathy for the stereotypically antagonised species, one scaly friend at a time.

Embracing the road less travelled definitely makes for the best travel stories. This World Tourism Day, let these unique travel experiences inspire you to live your life on your own unique terms, and just have fun. Happy travels!

Content, LGBTQIA, Postcard Media, Topical, WorldLeave a comment

Beyond Pride Month

Around the world, June is commemorated as Pride Month, in memory of the Stonewall riots that led to the queer rights movement in the US. Every year, Pride Month sees global and local initiatives highlighting LGBTQIA+ issues and acknowledging milestones in the history of the movement. It has also become a mainstream practice for brands to participate in this celebration with “pride-themed” logos, campaigns and promotions. And while this can be a tool to build awareness, it often ends up becoming yet another employer branding tactic that doesn’t necessarily benefit those that it’s meant to; come July, it’s back to business as usual with the promise of inclusiveness long buried and forgotten. 

So what’s the right way to go about it? How can cis-het people go beyond performative gestures, to offer sustained support and authentic solidarity?

Be it larger companies with proactive HR policies, smaller organisations wondering if they have the means to make a difference, or individuals wanting to be better allies — the 101 of true inclusiveness is listening to the voices that matter. There is no resource more insightful than people from within the community sharing their lived experiences; and a lot of them are using Social Media in powerful ways to share their stories, struggles and success. 

Here are some useful, reliable resources — a list of organisations and people using the digital medium to amplify the voices of queer-trans persons and those working in this sphere: 

Organisations and Collectives 

Repository of resources on queer affirmative mental health and affiliated issues, curated by the mental health practitioners and participants of MHI’s Queer Affirmative Counselling Practice (QACP) cohort. 

As a funding agency for innovative mental health initiatives, MHI focuses on making mental health accessible to marginalised persons and communities. Follow @mariwalahealth for insights on queer lives, issues and mental health.

Queer Feminist Resource Group working with queer women and trans persons. 

Nazariya works towards affirming the rights of queer people (LBT) by enabling an environment where their lived realities are non negotiable and inform the work and discourse of organisations and institutions. Read more. 

Organisation run by transgender persons that has contributed to the legal recognition of the transgender community in India. 

They continue to make milestone changes in the lives of transgender people through art. 

LGBTQ+ Allies Youth Network/Collective to educate, equip and empower adolescents and the youth of Manipur and North East India, through advocacy and capacity building services on health, education and sexuality.

India’s first archive of politicians supporting LGBTQIA+ rights. 

Located at the intersection of politics, queerness, and technology, they aim to push for accountability and transparency from our elected representatives. Check out State of the Qunion, their largest project so far. 

Student-run organisation working to create awareness about the issues faced by Indian LGBTQIA+ people around the world. Read more.  

Blog for LGBTQIA+ identifying people to share their personal stories. 

What began as a platform for LGBTQIA+ identifying folx from the South Asian subcontinent has now evolved into a space with diverse content from authors across the globe. Read more.  

Thought Leaders 

Shruti is a queer feminist psychotherapist. She is the Chief Advisor at Mariwala Health Initiative and part of the Queer Affirmative Counselling Practice (QACP) faculty. Her areas of engagement include mental health, gender, sexuality and human rights.

  • Trinetra Haldar Gummaraju 

After two decades of feeling like she had lived in the wrong body, Trinetra decided to change her social, legal and biological identity to match what her mind was telling her. Here, she shares her experience and talks about the importance of empathy and acceptance.

Follow @ind0ctrination

Social Communities 

Stories that counter queerphobia 

Archive of India’s queer history 

Community that raises awareness about LGBTQIA+ issues in India

Allyship is an ongoing journey — a continuous process of unlearning and relearning, of engaging with one’s own discomfort, questioning it and demonstrating solidarity through actions. So let’s look beyond the rainbows and unicorns and seek real change.   

 

 

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5 Swiggy Campaigns We Absolutely Love!

Started in 2014, the food ordering and delivery startup Swiggy has emerged to become India’s most valuable food delivery platform within just 6 years from its inception. Starting out as a late entrant in an overcrowded market, the brand has carved a niche for itself by becoming a dynamic brand that connects with their consumers through short, relatable stories rooted in real consumer behaviour.

Speaking of the brand’s creative success, here are 5 Swiggy campaigns we absolutely love:

  1. #WhatsInAName

In a heart-warming video that struck a chord with millions of Indians, Swiggy’s #WhatsInAName campaign urged their users to acknowledge the unique identity of their delivery partners and to address them by their names. The video showcases an intriguing flashback about the delivery partner’s past and blends it in with the present day, wherein it has become a practice to address them simply as “Swiggy”. The video conveys a powerful message that these hunger warriors – like each one of us – have a name that they would like everybody to acknowledge.

 

  1. Voice Of Hunger

Swiggy’s innovative campaigns have proved to be a gamechanger in the brand’s onward success and boosted its following on the digital platforms. Through an indigenous Voice Of Hunger campaign using Instagram’s audio note feature, they challenged the users to create sound waveforms in the shape of different food items and send them via direct messenger to the brand’s Instagram. As a reward to their consumers, the brand handed out a year’s worth of food vouchers to the users completing the five-day challenge. The challenge received more than 10,000 entries a day during its run, making it one of their most well-received campaigns till date.

 

  1. Swiggy Karo, Phir Jo Chahe Karo!

Some of Swiggy’s best work came in during IPL 2018. The platform’s witty campaigns with simple storylines and minimum dialogues became a rage. A 20-second spot highlighting the brand’s ‘Swiggy Karo, Phir Jo Chahe Karo’ campaign was one of the best from the series. A middle-aged man orders just one piece of gulab jamun from Swiggy and pops it in his mouth without his wife getting to know about it. The ad has no dialogue between the characters but with endearing expressions from the actors and running commentary on TV during a cricket match, it sends across the brand’s promise to deliver even the smallest order to their customers. The narrative focusing on how Swiggy brings convenience in the lives of the consumers reigned over the hearts of people.

 

  1. Swiggy Stores

Continuing its creative spell, Swiggy unveiled its latest venture – Swiggy Stores, a delivery system designed to instantly deliver anything you need from any store across your city. The brand promoted this service through a series of campaigns that portray relatable situations when you really need something but just can’t leave your home to get it.

https://www.youtube.com/watch?v=noZFkJFJgsA

https://www.youtube.com/watch?v=9M-8CUKFu7k

https://www.youtube.com/watch?v=zZwv7EHXKtg

 

 

  1. Changing the Way India Eats

Back in 2018 when Swiggy was emerging as one of India’s popular online food delivery services, they rolled out one of their first TV campaigns to strengthen their presence beyond the digital platforms. As part of the campaign, Swiggy came up with five spots showcasing different occasions like a house party, cooking gone wrong, parents out of town, unexpected guests and game nights, when people order food.

 

So, that was our take on some of the most loved Swiggy campaigns of all time. Tell us about your favourite Swiggy campaign in the comments below.

– Chirag Shetty

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5 Bang on Diwali Campaigns

Ah! Diwali…the festival of lights, sweets and awesome brand campaigns! That’s right; Diwali hits the motherload when it comes to creative communication. Brand creativity is really pushed to its finest limits – All those hours spent ideating for a creative brand-centric campaign do pay off, as you can see with the five campaigns we’ve chosen from last year.

  1. Canon

Reminding us to shift the focus of our Diwali celebrations from ‘me’ to ‘we’ is this ingenious campaign conceived by Canon.

The festive season is always looked at as a time of happiness and enjoyment, Canon encourages its customers to magnify their Diwali celebrations by focusing more on giving rather than receiving.

Posted across all social media platforms with the hashtags #ShiftYourFocus and #SpreadTheFestivity Canon’s campaign takes us through a number of causes one can give to, to spread the festivity.

  1. Coca Cola

Trust Coca Cola to always deliver a heart-warming connect to their campaigns. Their campaign ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’ aims to connect cultures in this time of festivity, through a heart-warming one-minute video. Coca-cola’s approach to Diwali as being a time for cultural harmony is what gives this message an edge and makes it memorable for many.

  1. Oppo F9 Pro

Oppo integrates their brand message into their campaign with subtlety, reminding us that the best Diwali gifts are the ones that keep us connected. In four and a half minutes, Oppo manages to weave a touching tale about a mother and her adoptive daughter. We loved the positive way in which Oppo has approached the discourse around adoption, giving us a message that families are not made by blood, but by bond and acceptance.

  1. Saregama

Saregama’s #ShorYaSangeet Diwali campaign shows us how a social message coupled with ingeniously understated product promotion makes for a great campaign. This campaign urges people to be considerate of the safety of not just aged people, but also of animals, bringing a humane touch to Saregama’s product.

The ad’s use of an old couple’s home, an Indian dog-breed and old Hindi songs brilliantly brings a little nostalgia and an Indian cultural connect to their brand.

  1. Vodafone

A simple message reminding us to take our Diwali celebrations from the mobile screens to experiencing it ourselves is Vodafone’s #LookUp campaign. This video underlines how technology has gripped us and distanced us from the true warmth and essence of Diwali, but finally ends on a happy, positive note.

Turns out some of the best Diwali brand campaigns are not only ones that are brand centric but also ones that help us attain a new perspective on how we celebrate our Diwali, which is exactly why this campaign makes it to our list of 5 best Diwali Campaigns of last year.

 

– Donna Amo

 

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Travel with a Twist

They say that “Travel Makes The Heart Grow Fonder,” but in this digitally-led environment that we live in, it seems like our hearts grow fonder just by scrolling through our screens. A thrilling adventure here, a beautiful setting there, all experienced through a picturesque phone screen, has made the concept of travelling so personal and intimate. Remember those computer wallpapers that made us to dream of a getaway ever so often? Well, it seems like now we’re smitten and inspired by people instead, who bring us enticing experiences and striking snapshots in just a click.

Thanks to them, we get bitten by the travel bug and influenced in so many positive ways. And so, we’ve rounded up our list of favourite Travel Influencers a.k.a Digital Nomads who make venturing into the unknown so alluring!

  1. Shivya Nath – The Shooting Star

Image by Shivya Nath

This fierce lady right here quit her corporate job to travel the world. Sounds inspiring, doesn’t it? She says, “It was impossible to tame my cubicle-bound soul, I quit my job with the dream of travelling the world on my own terms.” And she did! As you scroll through her blog or Instagram you’ll see the spellbinding mountainous beauty of India to captivating streets of cherry blossom-filled Japan! She has also been location independent since 2013 and claims that the road is her home now. Apart from just posting pretty pictures, one can always find a takeaway on her blog. From gaining tips on how to save for travels to how one can manage visas smartly, Shivya gives you a 360-degree guide to traveling the world, on your own terms of course!

 

2. Anu & Pavan – Hungry Travellers

Image by HUNGRY TRAVELLERS

Anu, Pavan and cute little Kabir bring you travel adventures with a delicious twist. They bring you their experience one step at a time, one bite at a time and one place at a time. These foodies cum travellers’ vision was to build a community of like-minded people who share the same passion when it comes to food and travel. They launched their own café named ‘Hungry Travellers Café’ that serves earthy food with a touch of warm rustic décor. Being parents of a two year old, they also have some tricks up their sleeve, when it comes to travelling with a toddler. So if you have one of your own, you know who you need to stalk! If you’re looking to scout some perfect places for food all over the globe, head to their blog as they detail out every restaurant in every city that’s loaded with deliciousness.

 

3. Siddhartha Joshi – The Wanderer

Image by Siddhartha Joshi

He uses the hashtag #SidTheWanderer and trust us when we say it’s aptly put because as soon as you scroll through his feed, you seem to have wandered away into his inspiring escapes. Rated as one of India’s Top Travel and Living Blog, his space not only encapsulates artistic imagery but also covers travelogues, travel tips, photography tips, and travel videos. His dreamy feed makes you want to book your tickets right away and let’s not forget that his portrait-clicking-flair is quite heartwarming to look at as well. If you’re looking to transcend into a magical space in a World Without Borders (as he rightly believes in), this one’s your inspiring go-to!

 

4. Joshi Daniel

Image by Joshi Daniel

Vibrant setting, enticing snaps and perspective photography is what makes Joshi Daniel a favourite. His passion lies in capturing images of people he’s intrigued by – their stories, faces, cultures, lifestyles etc. A true nomad, Joshi trots down any street to get that perfect click. With several accolades bestowed on him, he truly captures moments with a creative edge. With a burst of colours and spaces, one can scroll through his feed endlessly. See the world through his eyes as he takes you on a journey that’s filled with story-telling and inspiring photography.

 

5. Prasad NP – Desi Traveler 

Image by Prasad Np

Having had enough of his desk job, Prasad realised that he had to stop running the rat race and start travelling, and boy, aren’t we glad he did! His travel stories fare quite differently as there’s always a personal element attached to each of them. He believes in not just showcasing the places, but also the human element in them. His travel blog features almost every state in India that he has explored, to full glory! With his fascinating Instagram feed, one can say that he brings food, people and places together quite effortlessly. If you’re looking to plunge into the authentic Indian world with a Desi twist, your search for an inspiring travelogue ends here. ­

And there you go, this World Tourism Day is dedicated to celebrating those wild souls that run on the fuel of passionate traveling and unfold adventures of nature’s beauty whilst inspiring us to take that picturesque leap!