Top 5 Video Editing Apps for Instagram Reels

Short videos have become a rage in recent years. With Instagram Reels becoming popular, the demand for video editing tools is more than ever before. So, if you are a budding Reels creator looking to crack the code, here’s our pick for the best video editing tools to create those crisp and engaging videos.

  1.  Inshot   

First on our list is Inshot. It’s among the most popular Reels video editors out there. The ability to have custom ratios, variety of fonts, effects and music, makes it a must-have tool to create those perfect, vertical Reels. 

What we like

  • It has a huge list of video editing features like creating a slow-motion video, time-lapse or flipping videos. 
  • The drafts can be saved. This means you can pick from where you left without the hassle of starting all over again. 
  •  You can add animated stickers, emojis and custom images to your reels. 

 What we don’t like 

  • You need to get a paid version to remove watermarks from your videos. 

2.     Adobe Premiere Rush

It’s another popular choice for creating Instagram Reel or any other short videos.

Why we like it

  • The app has standard video editing tools like trimming, shadow, adjusting exposure.
  • The app has an intuitive UI, options for video aspect ratio, motion graphic templates and many more useful features.

What we don’t like

  • The free version allows you to export only three videos in a month, which can be a bummer if you’re someone who uploads regularly. 

 3.       FilmoraGo

FilmoraGo is another popular video editor app for creating Instagram Reels available on Android and iOS both. It supports various aspect ratios and has all standard video editing features to make your Instagram Reels look professional. 

What we like  

  • It has some great video effects that you’ll not find on other editors.
  • It will give a professional look to your videos.
  • It has pretty good fonts and overlays.  
  • It supports voice-overs. 

What we don’t like

  • It puts watermarks on videos, so you’ll need to subscribe to the premium version if you want to remove the watermarks.

4.       YouCut

If you hate watermarks just like us, YouCut is the app for you. It’s a free editing app that brings you features like multiple custom ratios, fonts, cool video effects – all important for creating high-quality Reels. Additionally, it also allows you to import your own music, or you can pick from their library, which is a bonus. 

What we like 

  • It adds no watermark to the videos, which is a big yay!
  • The app has a library of royalty-free music.
  • It allows you to change the background, play with different fonts and also lets you choose the aspect ratio. 

What we don’t like

  • This app is only available for Android and not iOS.

5.       KineMaster

KineMaster is our final editor on this list. It comes with all the amazing video editing functions you need in an app to make your videos stand out.  

What we like 

  • It allows you to apply filters, add music, voice-overs, transitions, and custom fonts. 
  • It allows you to combine multiple videos, images, and texts. 

What we don’t like

  • You will have to buy the premium version if you don’t want watermarks on your videos. 

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              

How to effectively market on Instagram with a constantly changing algorithm

2021 has brought in a new change in the Instagram algorithm and marketeers are all looking for ways to crack the magical code to still be able to market effectively.

Well, here’s the good news, you can actually use it to your advantage!

Figuring out how the algorithm works will help you find ways to get the best out of your campaigns. So let’s start by understanding what this change entails and how it can be used for your brand’s benefit. 

The Change

Instagram is very closely reviewing our content and controlling the organic reach on our accounts. It takes help from the past behaviour of our followers, audience and our own activities to do this.

It is primarily controlling the following features with the latest algorithm:

  • The Audience (Who will see your post)
  • The Reach (How many will see your post and which posts will make it to the explore tab)
  • The Priority (Which post will make it to feed and in which order)

Basically, creating a scenario where the best content wins!

Factors that influence the change

Here is a quick breakdown of the 6 key factors that influence the algorithm on feed posts. 

                   Sources: Hootsuite, Later, Buffer and Sprout Social

An easier way to explain this is, Instagram is controlling audience behaviour on two feeds, one being the timeline where people see posts from their followers and the second being the explore tabs where they see posts from people they don’t follow. Along with this, audiences’ behaviour on these feeds, such as comments, likes, saves, shares and the time they spend on a post is also tracked. 

Therefore, the posts we create have to show content that is engaging, relatable, and high quality.

By considering these factors, our campaigns and marketing strategies can stay far from becoming prey to the algorithm.

Instagram’s response to audience’s reaction on the change

Instagram stated that what shows up first in your feed is primarily based on your own activity.

However, this is perhaps Instagram’s way to gain more screen time from its audience. If you are active and people tend to spend a lot of time engaging with your posts, Instagram rewards you with the ‘Explored Trophy’.

Rising above the change 

The new algorithm has left people with questions on how to maximize engagement taking the change into account. Not just that, but also on how to create a campaign that works wonders despite the frequently occuring algorithm changes.

However, an additional point to be considered is that a drop in engagement is not always due to the change in algorithm.

Here are some strategies that give the Instagram algorithm exactly what it wants.

  • Embrace the latest features
    Instagram will always reward the accounts supporting their new features. So do not hesitate in trying them all out.

  • Post Consistently
    Instagram does not check whether accounts are posting consistently before ranking your posting. However, a consistent presences helps build a good connection with your audience.
  • Post when you’re audience is online
  • Post good quality, aesthetically pleasing photographs
    It’s an established fact that good content ranks high on your audience’s feed. And you may have experienced this yourself, that visually striking content attracts your audiences’ eye and makes them hit like.

  • Post hashtags effectively, stop using old hashtags
    Include hashtags on your posts that ensure your posts are searchable. The more eyes on your posts, the better it is.
  • Go live more often
    Instagram Live generates a notification to your followers and puts itself ahead of your followers’ story feed which gives you good visibility.

  • Cross-Promote on Instagram
    To help increase your algorithm ranking, cross-posting on Instagram is a quick and easy hack. You can strategically cross-post your IGTV on your reel or your feed post on your story to get better reach.

The ever changing algorithm is easy to tackle when you adapt, strengthen your campaign strategy and of course, remember that quality content always wins.

While you get to experimenting with the new algorithm, here’s a small takeaway, ‘save is the new like’. We will be showcasing a comprehensive research on this metric in our next blog, stay tuned!