Design & Development, Digital Marketing, E-commerce, Postcard Media, Social Media

Brand Launches Made Easy!

Enter the realm of digital discovery, where every pixel holds the promise of a new adventure. Picture this: a landscape alive with anticipation, where every click and swipe holds the potential to turn into something extraordinary.

As an Account Director navigating the vast expanse of digital marketing, I’ve embarked on many journeys into the uncharted territory of brand launches. Join me as we unravel the secrets of seamless brand launches, weaving tales of creativity, strategy, and triumph in the ever-evolving saga of social media storytelling. Welcome to a world where imagination knows no bounds and every post is a portal to possibility.

Establish Your Digital Persona

Before setting sail into the vast sea of digital marketing, take a moment to sculpt your brand’s digital identity. Take stock of the audience that the brand wants to connect to and establish how their ideal audience would like to be spoken to. Define the tone of voice that resonates with your audience and curate a visual aesthetic that embodies your brand essence. Crafting a cohesive digital persona lays the groundwork for a memorable and impactful launch that leaves a lasting imprint on your audience’s minds.

Craft Captivating Content

In the realm of social media, content reigns supreme. Ultimately, what your audience will enjoy and engage with is the content that you put out. Hence, develop a content strategy that seamlessly blends storytelling with strategic messaging to captivate your audience’s attention. From an audience engagement perspective, your content should be relatable and intriguing at the same time.

Overall, your content strategy should align with the goals of the brand. From visually stunning imagery to compelling captions, each piece of content should serve as a beacon, guiding followers towards your brand with curiosity and intrigue. If your audience is intrigued, there is a much higher chance that they will contribute to key metrics like likes, comments, shares, etc.

Build Anticipation with Teasers

Being intriguing extends far beyond writing single posts or copies. The brand itself should take its audience through a journey. Through your messaging, take your audience through the brand’s story along different stages.

As the first step, ignite the flames of anticipation by teasing your audience with tantalizing glimpses of what’s to come. Whether it’s a teaser trailer, sneak peek images, or countdown posts, sow the seeds of excitement leading up to the grand unveiling of your brand. Harness the power of anticipation to build momentum and anticipation among your eager followers. Later, you can move on to posting content that includes the product/service of the brand as part of the launch phase. After the launch phase, you can post content that helps you carry the online share of voice you have earned forward into future activities you will do for the brand.

Foster Valuable Engagement

Social media is a dynamic ecosystem fueled by engagement. However, not every bit of engagement can be considered a success. The difference between your regular ol’ engagement and the valuable one is how many times it can be repeated. As opposed to someone that would interact with the brand once, it is more valuable to have someone constantly engage.

Cultivate meaningful interactions with your audience through polls, quizzes, and interactive content that invites participation. Foster a sense of community and connection that transforms passive followers into active advocates of your brand.

Harness the Power of Live Streaming

Take your brand launch to the next level by embracing the thrill of live streaming. Host live Q&A sessions, product demos, or exclusive behind-the-scenes tours to provide your audience with an immersive experience they won’t soon forget. Live content adds a human touch to your brand, fostering genuine connections with your audience in real-time.

Collaborate for Amplification

Expand your reach and credibility by forging strategic partnerships with influencers and brand ambassadors in your niche. Collaborative content allows you to tap into established audiences and leverage their influence to amplify your brand message. Choose partners whose values align with your brand for authentic and impactful collaborations that resonate with your audience.

Measure, Analyze, Optimize

Don’t rest on your laurels once the curtains close on your brand launch. Continuously monitor and analyze the performance of your social media campaigns. Track key metrics such as engagement, reach, and conversion rates to gain insights into what’s working and what’s not. Use these insights to refine your approach and optimize future brand launches for even greater success.

Conclusion

Launching a brand on social media is a thrilling adventure filled with endless possibilities. By embracing these strategies, you can navigate the ever-evolving landscape of social media with confidence and finesse, ensuring that your brand launch not only makes waves but leaves an indelible mark on your audience’s hearts and minds. So gear up, ignite your creativity, and let’s set sail towards digital greatness!

Artificial Intelligence, E-commerce, Guest Blogs, Machine Learning, TechnologyLeave a comment

How Tech Is Disrupting Leading Industries

When companies first started using technology, it was limited to additional ways to advertise, shop, or research products. This simple idea of shopping from home, without a paper catalog, increases the ways companies can do business. Those who failed to jump on the e-commerce trade have suffered as consumers buy products directly from the manufacturer or companies shipping products immediately at a cheaper rate. 

E-commerce wasn’t the end of changes in the way we conduct business. There is room to disrupt industries such as dining out, on-site security, and getting paid that typically require multiple people or your actual presence to partake in the service provided. Technology will continue to infiltrate our workplaces and homes as technology disruptors become even more present in our lives.

Sweeping

A chore done daily by roommates, children, and grandparents doesn’t seem like an industry that can be disrupted; how fancy can a broom be? Automated cleaning products didn’t stop with the self-cleaning oven. The iRobot company, founded by former MIT students, created Roomba, the floor dwelling automatic sweeping/vacuuming droid. While more expensive than a standard broom, this device sweeps the floor without having the pain of dealing with the line of dust your dustpan leaves behind. 

Using AI and machine learning, the Roomba is able to learn its surroundings to clean your floor. Sensor technology prevents these autonomous cleaners from running into walls, getting stuck under couches, and falling downstairs. Entrepreneurs aren’t letting iRobot be the only company in the new autonomous vacuum industry. New products are attempting to disrupt the disruptor. As companies race for the best or least expensive product, competition is fierce to hire computer science professionals to enhance their robots’ visual mapping and machine learning capabilities.

Eyewear

Disrupting a leading industry doesn’t always mean proprietary technologies. The Internet allows consumers and customers to communicate and administer services at a faster and cheaper rate. Eyeglasses aren’t just used to correct visual flaws, but are a personal fashion statement and can become sentimental. Broken lenses and cracked frames are common plagues of eyeglass wearers who find it is often cheaper to get new glasses than find someone who can repair the frame or replace discontinued lenses. 

Lenscope is entering the eyeglass business to capitalize on the needs of consumers who simply want to fix their current pair of glasses. This business probably wouldn’t be as viable with the volume e-commerce allows. The Brazil-based company is looking to expand outside of the country soon and will undoubtedly need professionals with web development skills.

Career Coaching

Offering services to entrepreneurs, job seekers, and career changers is becoming a viable business outside of major markets. A service once limited geographically is now available all over the world. Not only does this provide a service to those in need of coaching, but it also provides those qualified extra revenue streams to apply their qualifications. Companies that offer virtual services between two outside parties will take additional steps to ensure their platforms are safe on all ends. Cybersecurity professionals will keep their apps safe and protect the sensitive information of their clients.

Getting Paid

The banking industry is staying up to date with technology, but that isn’t stopping companies from entering the market. You probably have at least two financial apps on your phone. If you only have your bank’s app, don’t forget it is possible to send and receive money through Facebook. There are apps for splitting dinner tabs with friends, sending them money, and paying the restaurant through your phone. Credit cards and cash are becoming obsolete. 

Fintech companies are teeming with new features to entice consumers to send money through their app. A unique feature of some apps is getting paid immediately or even paycheck advances. They take the opera singing Vikings of “it’s my money, and I need it now” to a whole new level. Creating an application trustworthy enough is not an easy task. Nor is getting it approved by the FDIC and other oversight committees. These companies need all types of tech professionals, including front and back end developers. You can learn these technical skills in months; you can even become a full stack developer with no degree.

Disruption Is The Future Of Tech

As leading companies and entrepreneurs understand and apply tech in new ways, they will use it in existing industries. There are still thousands of profitable ways to take market share from industry-leading companies.

The author, Artur Meyster, is the CTO of Career Karma (YC W19), an online marketplace that matches career switchers with coding bootcamps. He is also the host of the Breaking Into Startups podcast, which features people with non-traditional backgrounds who broke into tech.