Content Writing Archives - Postcard Media

They say that “Travel Makes The Heart Grow Fonder,” but in this digitally-led environment that we live in, it seems like our hearts grow fonder just by scrolling through our screens. A thrilling adventure here, a beautiful setting there, all experienced through a picturesque phone screen, has made the concept of travelling so personal and intimate. Remember those computer wallpapers that made us to dream of a getaway ever so often? Well, it seems like now we’re smitten and inspired by people instead, who bring us enticing experiences and striking snapshots in just a click.

Thanks to them, we get bitten by the travel bug and influenced in so many positive ways. And so, we’ve rounded up our list of favourite Travel Influencers a.k.a Digital Nomads who make venturing into the unknown so alluring!

Shivya Nath – The Shooting Star

This fierce lady right here quit her corporate job to travel the world. Sounds inspiring, doesn’t it? She says, “It was impossible to tame my cubicle-bound soul, I quit my job with the dream of travelling the world on my own terms.” And she did! As you scroll through her blog or Instagram you’ll see the spellbinding mountainous beauty of India to captivating streets of cherry blossom-filled Japan! She has also been location independent since 2013 and claims that the road is her home now. Apart from just posting pretty pictures, one can always find a takeaway on her blog. From gaining tips on how to save for travels to how one can manage visas smartly, Shivya gives you a 360-degree guide to traveling the world, on your own terms of course!

2. Anu & Pavan – Hungry Travellers

Anu, Pavan and cute little Kabir bring you travel adventures with a delicious twist. They bring you their experience one step at a time, one bite at a time and one place at a time. These foodies cum travellers’ vision was to build a community of like-minded people who share the same passion when it comes to food and travel. They launched their own café named ‘Hungry Travellers Café’ that serves earthy food with a touch of warm rustic décor. Being parents of a two year old, they also have some tricks up their sleeve, when it comes to travelling with a toddler. So if you have one of your own, you know who you need to stalk! If you’re looking to scout some perfect places for food all over the globe, head to their blog as they detail out every restaurant in every city that’s loaded with deliciousness.

3. Siddhartha Joshi – The Wanderer

He uses the hashtag #SidTheWanderer and trust us when we say it’s aptly put because as soon as you scroll through his feed, you seem to have wandered away into his inspiring escapes. Rated as one of India’s Top Travel and Living Blog, his space not only encapsulates artistic imagery but also covers travelogues, travel tips, photography tips, and travel videos. His dreamy feed makes you want to book your tickets right away and let’s not forget that his portrait-clicking-flair is quite heartwarming to look at as well. If you’re looking to transcend into a magical space in a World Without Borders (as he rightly believes in), this one’s your inspiring go-to!

4. Joshi Daniel

Vibrant setting, enticing snaps and perspective photography is what makes Joshi Daniel a favourite. His passion lies in capturing images of people he’s intrigued by – their stories, faces, cultures, lifestyles etc. A true nomad, Joshi trots down any street to get that perfect click. With several accolades bestowed on him, he truly captures moments with a creative edge. With a burst of colours and spaces, one can scroll through his feed endlessly. See the world through his eyes as he takes you on a journey that’s filled with story-telling and inspiring photography.

5. Prasad NP – Desi Traveler

Having had enough of his desk job, Prasad realised that he had to stop running the rat race and start travelling, and boy, aren’t we glad he did! His travel stories fare quite differently as there’s always a personal element attached to each of them. He believes in not just showcasing the places, but also the human element in them. His travel blog features almost every state in India that he has explored, to full glory! With his fascinating Instagram feed, one can say that he brings food, people and places together quite effortlessly. If you’re looking to plunge into the authentic Indian world with a Desi twist, your search for an inspiring travelogue ends here.

And there you go, this World Tourism Day is dedicated to celebrating those wild souls that run on the fuel of passionate traveling and unfold adventures of nature’s beauty whilst inspiring us to take that picturesque leap!

Content writing is like a long distance relationship- everyone thinks they can do it, until they have to.

Writing- the backbone of most creative ideas- is somehow seen as a low-hanging fruit attainable by anyone venturing into the digital space. Amid the glitz of flashy visuals and hashtags, the quality of writing often takes a back seat in the mind of the client and sometimes even in the office of a creative agency. So if you’re looking to up your content game, here’s the ABC (and D and E!) to start off with.

Aim
Semantics means nothing unless backed by a lucid thought process.

Before you start writing, clarify the purpose of your piece to yourself – What does it aim to do? Who is it for? Individual interpretations of readers may vary, but as a writer you need to be decisive about what you wish to convey. Frame a precise, one-line response to the question “What is the objective of this write-up?” for your own reference. This will serve as a reality check each time you find yourself drifting from the central idea.

Brevity
Verbosity is kryptonite to content; it can suck the magic out of even the most intriguing story. (And yet, ironically, there’s a lot to say about it!)

In the digital realm, economy effects eloquence. Ditch those weather-beaten tropes like “Content is king!” They add length without adding value. Similarly, resist the temptation to use ornate language in every instance- fancy vocabulary isn’t always the most fitting. Be it a fictional account, a biographical episode, a think piece, or even a Social Media post, the goal is to make maximum impact in the least number of words. Try this exercise- Articulate your point in the shortest possible (grammatically correct) sentence. That will help you shelve all those mildly suitable words and retain only the ones that nail the meaning of your message.

Continuity
There’s a fine line between succinct and staccato; make sure you don’t cross it.

Brevity need not interfere with the flow of your story – both structurally and in terms of ideas. Aim for a seamless transition, from one sentence to the next, one thought to the next. What can help is, putting your work away once you’re done with it and revisiting it after a couple of hours, rather than reviewing it right away. In the midst of writing, you tend to become blind to even obvious errors and breaks in continuity. Switching off for some time puts you in a headspace that’s more conducive for critique. You can also put your writing through this fun vocal test to gauge how smooth it is – Read it out aloud. If the sequence of words flows off your tongue with ease, you’re good to go; if not, you know you need some edits.

Distinction
A good narrative hinges on a clear point of view.

There’s almost nothing you can say today that hasn’t already been said by Google (or whatever your favourite search engine is). What you can offer is a unique perspective, be it on behalf of a brand or your own intimate musings. There are a million ways to look at the same thing, but the one you choose defines your story. Take a moment to reflect, to find your viewpoint. Now this doesn’t mean you have to be intense or melancholic. Even humour (good, original humour!) stems from incisive observation and depth of thought. Regardless of genre, let your writing style emerge from a distinct vantage point.

Experiences
Experiences are important, but an eye for them is more so.

Beware of those wanderlusty memes that make you believe you’re worth nothing if you’re not a “traveller,” or those movies that tell you only dark moments can kindle creativity. A trek to Machu Picchu or a tryst with heartbreak could very well be life-changing events, but you don’t have to drain your bank account and you definitely don’t have to subject yourself to torture, to find inspiration. Seemingly mundane scenarios like a drive to work, a chat with a stranger, or an interesting line in a book can also be stimulating. Engage with your environment, look for layers, turn everything you possibly can into a storytelling opportunity.

Syntax cannot make up for a lack of substance. Invest as much effort in developing perceptive views, as you would in transcribing them. A writer’s job may take up a few hours of the day, but a writer’s vision is a permanent state of mind.

Tag: Content Writing