Digital PR Archives - Postcard Media

They say that “Travel Makes The Heart Grow Fonder,” but in this digitally-led environment that we live in, it seems like our hearts grow fonder just by scrolling through our screens. A thrilling adventure here, a beautiful setting there, all experienced through a picturesque phone screen, has made the concept of travelling so personal and intimate. Remember those computer wallpapers that made us to dream of a getaway ever so often? Well, it seems like now we’re smitten and inspired by people instead, who bring us enticing experiences and striking snapshots in just a click.

Thanks to them, we get bitten by the travel bug and influenced in so many positive ways. And so, we’ve rounded up our list of favourite Travel Influencers a.k.a Digital Nomads who make venturing into the unknown so alluring!

Shivya Nath – The Shooting Star

This fierce lady right here quit her corporate job to travel the world. Sounds inspiring, doesn’t it? She says, “It was impossible to tame my cubicle-bound soul, I quit my job with the dream of travelling the world on my own terms.” And she did! As you scroll through her blog or Instagram you’ll see the spellbinding mountainous beauty of India to captivating streets of cherry blossom-filled Japan! She has also been location independent since 2013 and claims that the road is her home now. Apart from just posting pretty pictures, one can always find a takeaway on her blog. From gaining tips on how to save for travels to how one can manage visas smartly, Shivya gives you a 360-degree guide to traveling the world, on your own terms of course!

2. Anu & Pavan – Hungry Travellers

Anu, Pavan and cute little Kabir bring you travel adventures with a delicious twist. They bring you their experience one step at a time, one bite at a time and one place at a time. These foodies cum travellers’ vision was to build a community of like-minded people who share the same passion when it comes to food and travel. They launched their own café named ‘Hungry Travellers Café’ that serves earthy food with a touch of warm rustic décor. Being parents of a two year old, they also have some tricks up their sleeve, when it comes to travelling with a toddler. So if you have one of your own, you know who you need to stalk! If you’re looking to scout some perfect places for food all over the globe, head to their blog as they detail out every restaurant in every city that’s loaded with deliciousness.

3. Siddhartha Joshi – The Wanderer

He uses the hashtag #SidTheWanderer and trust us when we say it’s aptly put because as soon as you scroll through his feed, you seem to have wandered away into his inspiring escapes. Rated as one of India’s Top Travel and Living Blog, his space not only encapsulates artistic imagery but also covers travelogues, travel tips, photography tips, and travel videos. His dreamy feed makes you want to book your tickets right away and let’s not forget that his portrait-clicking-flair is quite heartwarming to look at as well. If you’re looking to transcend into a magical space in a World Without Borders (as he rightly believes in), this one’s your inspiring go-to!

4. Joshi Daniel

Vibrant setting, enticing snaps and perspective photography is what makes Joshi Daniel a favourite. His passion lies in capturing images of people he’s intrigued by – their stories, faces, cultures, lifestyles etc. A true nomad, Joshi trots down any street to get that perfect click. With several accolades bestowed on him, he truly captures moments with a creative edge. With a burst of colours and spaces, one can scroll through his feed endlessly. See the world through his eyes as he takes you on a journey that’s filled with story-telling and inspiring photography.

5. Prasad NP – Desi Traveler

Having had enough of his desk job, Prasad realised that he had to stop running the rat race and start travelling, and boy, aren’t we glad he did! His travel stories fare quite differently as there’s always a personal element attached to each of them. He believes in not just showcasing the places, but also the human element in them. His travel blog features almost every state in India that he has explored, to full glory! With his fascinating Instagram feed, one can say that he brings food, people and places together quite effortlessly. If you’re looking to plunge into the authentic Indian world with a Desi twist, your search for an inspiring travelogue ends here.

And there you go, this World Tourism Day is dedicated to celebrating those wild souls that run on the fuel of passionate traveling and unfold adventures of nature’s beauty whilst inspiring us to take that picturesque leap!

If there’s anything that can surpass a brand’s love for consumers, it is its affinity towards influencers! And why not?- Recent studies show that on an average, businesses earn $6.50 for every $1 invested in influencer marketing. With new influencer accounts mushrooming all over Social Media, however, identifying the appropriate ones for collaboration can be quite a challenge. Here are a few things for businesses to consider:

1. Relevance

Narrow down your search to the category relevant to your brand. Several content creators have a large following, but if they aren’t relevant to your brand, they aren’t valuable to you. Choose an influencer who your target audience can relate to. For a business selling kids’ toys, for example, it’s worth choosing a ‘Mom Blogger,’ so that your target audience (kids’ parents) find the endorsement credible.

2. Content

Influencers need freedom to create their own content (within the framework of your brand guidelines), for the communication to come across as organic storytelling as opposed to product selling. It is therefore essential to shortlist only those influencers whose sensibilities are aligned with the vision and ethos of your business. So if your brand sells organic health food, don’t think twice before crossing out an influencer who endorses (or has in the past endorsed) aerated drinks or junk food!

3. Legitimacy

The number of followers is not always the best metric to go by in picking a collaborator. There are a whole lot of tools available today that enable the purchase of follower accounts. Have a look at the person’s followers to make sure that they are genuine as well as representative of your target audience. If you find that most of the followers are inactive or don’t seem authentic, that’s a definite red flag.

4. Engagement

Engagement is a sensitive indicator of an account’s credibility. In many instances, as reported by Forbes, micro-influencers (niche influencers with a relatively lower following) tend to have a more concentrated loyal follower base, with higher engagement levels vis-à-vis the big guys with a massive following. An engaged audience is a testimony not just to the influencers’ reach, but also to their content quality.

5. Commercials

Assess the scale of your campaign and budget before approaching an influencer. A monetary engagement may not necessarily yield optimum results. Social Media offers a space for influencers to voice their sentiments about brands in a variety of ways; research these. Sometimes, influencers agree to post a review in exchange for a product sample, if they do like your brand. Explore such alternatives, especially in the case of smaller businesses.

None of the above factors can vouch for the reliability of an influencer in isolation. They must all be reviewed collectively to get the best out of your influencer marketing initiative. And yes, it looks like a lot of work, but when you do ultimately strike that perfect brand-influencer fit, it’s all well worth the effort!

Tag: Digital PR