Postcard Spotlight is an interview series showcasing young leaders and creative minds who are making their mark with their unique talent and drive.
In our spotlight segment this week we have Nimit Vaishnav, a talented musician, jingle creator, and avid aviation lover. Nimit explains the complex journey involved in creating music. He’s worked on over 300+ ad jingles, won multiple awards and now has his own track out – Bekarariyaan. Read to know his story.
Tell us about your journey – how did you get into music?
My first set of guitar lessons were when I was 12 or 13 years old. My mother was extremely keen on one of her children picking up on a musical hobby.
Although I would like to add that professional music was a happy coincidence. I was walking a completely different path until the music hit me. It was during college that I got into it deeper.
Funny story, I had finished my music audition for the college band and I had time to spare when I realised the theatre auditions were on too. So I reached the hall with the guitar strapped on my back, to audition for the dramatics team. Upon seeing me, the director (Vipul Mehta, today a famous big name in theatre and TV) suddenly asked me to start playing the scene that was being rehearsed. I had NEVER done such a thing! And there I was, shocked by the sudden-ness of it. I sat down, unzipped my guitar case, as all the eyes in the rehearsal hall were on me, the cinematic pause in the proceedings, the pin-drop silence, I remember everything! ACTION! screamed the director. I began to focus on the dialogues as the scene unfolded and started playing gentle melodies on top while they were acting. It was so organic! It felt like the music was just coming to me effortlessly. No complex harmony, or rhythms, just simple melodies for how the scene was making me feel. NEWS FLASH: That play, Somu The Pagal, went on to win gold at the IPTA (Indian People’s Theatre Association) for that year with a special mention for music by producer/jury Mr. Ramesh Sippy!
That was a sign. Billboard size.
Describe your transition from a corporate job to a full-time career in music. What made you take the plunge?
Saying goodbye to a regular source of income is never easy. It forces a lot of thought and planning.
I used to work with the Digital arm of Star India pvt ltd, now Disney Hotstar, for about 4 and a half years. Folks at work were aware and supportive of my musical aspirations.
Working a job helped me tremendously with my transition. It gave me some close friendships and the opportunity to learn and work with some brilliant and wonderful people. They were kind and generous to support me with business as well. That is how I ended up composing music for Kabbadi Kids Junior, Promos for Hotstar, Dance Plus, and alike. Now, I have over 300 ads under my belt.
I had to be there, to be here.
Where do you draw creative inspiration from?
Oh, this is easy!
Guitar Chops – John Mayer
AD Film score – Dhruv Ghanekar
Film Score – Salim Suleman, Hans Zimmer, Howard Shore, James Howard Newton, Ramin Djawadi
Song Writing – Arijit Singh, Amit Trivedi, AR Rehman
Music Production – San Holo, Alex Rome, MusicTechHelpGuy, and list of other Youtube artists.
Music Mixing – Eric Pillai, Ishan Naik
I try to listen to everyone and everything.
Youtubers have taught me the art of guitar playing, music production and music mixing. I learnt how to convert an idea or a jam into a song and make it sound pro. Their regular content updates in my YT suggestions list inspires me tremendously. I just take a short lesson idea and run with it. That is my trigger.
If he can do it, I should at-least try.
Share the story behind your favourite composition or something you’ve composed.
I don’t really have a favorite composition. It’s a fling-thing. The flavour of the week, then move onto the next song. Whichever song I am working on is my new favorite song. Creating something from nothing for each song makes it a hard choice. Each song is a journey by itself having its own challenges, mental neurosis, self doubt, taking a second guess, asking ALL my friends how it sounds, only then, its final. Phew!
‘Option A or Option B, A or B, B or A, no wait, let’s go with C’
Tell us about your new single, Bekarariyaan.
I wanted to write a song I could dance to. I wanted to make a beat that makes me jump off my seat. I wanted to write a bassline that forced a head banging listener to make a stinky face, I wanted to add vocal harmonies. But at the same time I wanted it to be relevant to our audience. Bekarariyan, in all honesty, is my attempt to challenge myself and come out of an acoustic singer song-writer mould that I thought I was in. I think you will really like it.
‘Now stick with this song flow. No changes. Promise.’
Who’s the one artist you’d love to collaborate with and why?
I would love to collaborate with the Gully Boyz Gang. I think all of them are incredibly talented. Every song is a story and I like their story-telling style of rap when I listen to their songs. I must also congratulate the producers and artists for the music they are putting out. It’s world class.
I happened to work with a @mc_josh_official for a jingle we did for Center Fresh chewing gum on TikTok. Best experience ever.
‘Bro I have this awesome idea, but I cannot figure out the B section’
How do you like to spend your free time?
When I am not making music, I am usually flying an airplane on my Flight simulator. I love aviation and all things related. It’s the only place I can completely exit music and delve deeply into a completely different world. I can confidently tell you if the aircraft which just took off is an Airbus or a Boeing, Embraer or Cessna. I can do this for defence aviation too, Combat and Transport, throw in helicopters for a good mix. I just love it. If it is man-made and it flys, it has my attention.
‘Playing Counter-Strike is cool too though’
Which are your favourite accounts to follow on Social Media and why?
Social media accounts across the web are the reason I know music production! I recently made a playlist on Instagram with little guitar lick and techniques lessons that Ehsaan Noorani puts out, accounts like @lickoftheday @stringsdaily and alike. The mini lessons are awesome to noodle on the guitar. Makes it a joyful mini learning experience. Who knows, the mistakes I make in playing them can be my next song.
‘Oh wow here is a song idea’
What’s the first thing you want to do once this pandemic is over?
I would love to travel because I like the change. Traveling and being away from my studio gives me more song ideas. A lot of my song ideas began on a trip & executed upon return #fact.
So I am looking forward to my next trip so i can come back with a bag worth of ideas.
‘Don’t forget the clothes’
Where can people get in touch with you or see your work?
Face my book @nimitmusicproject, or Gram me Instantly @nimitmusicproject. Hit like and subscribe on my Youtube channel NimitMusicProject, Check out my music there!
PS: I have won the RAPA award for best Program ID for big fm 92.7 which has also won @newyork fest for radio for international/foreign language category.